Building our brand in Dagens industri

On January 17, Sweden’s leading business daily Dagens industri publishes a supplement focusing on life science. We have a profiling ad on the back, promoting our key message “Largest science park in Scandinavia focusing on life science” (view the ad as PDF). In another full-page ad, we together with Science After Work partner 2022 Miltenyi Biotec profile our vibrant community.

We believe that both the editorial context and the messages in these ads benefit our position as a high profile life science hub, and thus our members as progressive businesses within the industry. At the same time, we contribute to building the image of Lund as “City of Innovation”, and our science park and its members as tone-setting parts of the innovation cluster in Lund/Skåne.

Next life science supplement by Dagens industri will be published on June 21. We have booked the back on that issue as well. Let us know (see below) if you’re interested in having your own ad in this supplement, to promote your business. The more ads we as businesses in Lund book, the more impact our innovation cluster and science park will have in this credible and reputable editorial context reaching >500,000 potential readers.

Other opportunities to evaluate:

• we will continuously distribute 500 copies of both the January and June supplements at Medicon Village and during 2023 at industry events (including The Future of Swedish & Danish Life Science and NLS Days), as well as distribute a pdf version in our various channels. We will have spare copies, if you’re interested.
• in addition to these two supplements, we will most probably participate in another one this spring focusing on innovation together with Lund University.
• we plan to be present in Almedalen in some kind of life science arena together with partners. For knowledge sharing, networking and mingling. Don’t hesitate to contact us if you have plans for Visby!

Contact mikael.lagerwall@mediconvillage.se for more information on opportunities above, or just to have a coffee and brainstorm on other things we should/might do together.