Immunovia’s new video, highlighting the importance of early detection in pancreatic cancer, will air today in the heart of Times Square in New York City. The campaign will run approximately three times an hour through September 30, 2019 on the “Bowtie Screen” located at the corner of 1500 Broadway and 43rd Ave, on a screen 29 feet high by 56 feet wide. Times Square is one of the most visited places gathering 300-400,000 people daily.
This extraordinary opportunity came as a result of our collaboration with the Greg and Cathy Griffith Family Foundation’s signature initiative called Sideline Cancer®, a not-for-profit patient organization that began in 2012 to help advance pancreatic cancer research and with Neutron Media.
“We are very excited about the opportunity to raise awareness about the importance of early detection in pancreatic cancer in one of the most visited landmarks in the world. Our goal is to reach as many of the 4-6 million people that pass by there during the next 6 weeks with the hopes that our video will trigger a desire to learn more about pancreatic cancer, its risks, symptoms and diagnosis and about Immunovia” stated Mats Grahn, Immunovia’s CEO. “We would also like to thank the Greg and Cathy Griffith Family Foundation’s SIDELINE CANCER initiative making this happen. Our relationships with the patient organizations that focus on pancreatic cancer is incredibly important and are a conduit towards making significant progress in improving patient outcomes.”