How will creating the right IP strategy maximise the value of your innovation?

Potter Clarkson

An IP strategy is the part of your business plan that sets out exactly how you plan to develop, protect, use and – most importantly – commercialise your intellectual property (IP) so your innovation can achieve its maximum value.

As IP comes in many forms, you will need to make strategic decisions so that your IP best serves your commercial goals. These decisions will be based on the stage your business is at, the field you operate in, the type of innovation you produce, the competition you face and your goals and objectives.

As these factors will be the key drivers for your business, we would always stress your IP strategy must be an integral part of your business plan and not an adjunct or accompaniment.

In this white paper we discuss why creating a strong IP strategy is essential to a business’ success and examine the components that should be considered and included.