Marketing event with Professor Johan Anselmsson

Join us for an inspiring event on April 11th, starting at 7:30 AM at Inspira, where we delve into the art of crafting a brand that truly sells! The lecture will be conducted in Swedish, hosted by MiM (Marknadsföreningen i Malmö).

We’re thrilled to welcome Professor Johan Anselmsson, a distinguished marketing expert from the School of Economics and Management at Lund University, as our keynote speaker. With nearly two decades dedicated to teaching, researching, and assisting businesses in brand building, Johan brings unparalleled insights to the table. But here’s the real kicker: he’s unearthed a breakthrough that will revolutionize how sustainability can be leveraged as a potent communication strategy.

Sustainability has undoubtedly become a buzzword in the corporate world. Yet, despite companies’ efforts, consumer interest often falls short of expectations. Johan’s recent research has explored innovative approaches to integrate sustainability into communication strategies, unveiling strategies that not only captivate consumers but also pave the way for growth and success.

Don’t miss this opportunity to gain invaluable knowledge and elevate your brand’s impact. Mark your calendars and secure your spot for a transformative journey in brand building! Register via this link or contact me for more information: https://mim.m.se/events/frukostklubb-hur-bygger-man-ett-hallbart-varumarke-som-saljer/