SmiLe has recruited Leslie Alfredsson as the new marketing manager. Leslie has a background as entrepreneur, amongst others as the former founder and CEO of First&Ten, a company that has developed digital products for improving the health and wellbeing of young people. She also has extensive experience of digital marketing, social media and PR in an international environment.
Leslie, who originally comes from Mexico, has a Master’s degree in strategic communication from both Malmö University and Roskilde University and she is the founder and initiator of a number of companies in various industries. She has also worked as marketing manager for a number of companies, most recently at Kind where she was responsible for the company’s go-to-market strategy for Spanish speaking countries.
In her new role, Leslie will work on further developing SmiLe’s marketing strategy with the goal of supporting SmiLe’s internationalization and brand positioning. She will also engage in initiatives and activities to market the incubator companies in relevant channels and target groups.
“I am very pleased with the recruitment of Leslie. With her entrepreneurial background and experience in international marketing she is an important resource both for SmiLe in our ambition to become one of the leading incubators in Europe and for our incubator companies who want to reach an international market. With Leslie we are also strengthening the diversity of our team which today consists of seven nationalities”, says Lina Olsen Boreson, COO of SmiLe Incubator.