Doing Business in Italy: Opportunities on the Healthcare & Life Science Market

Webinar: Doing Business in Italy: Opportunities on the Healthcare & Life Science Market

The Embassy of Sweden in Rome, together with Business Sweden and Swecare, welcomes you to a webinar focusing on how changing healthcare needs, digitalisation and innovation are reshaping healthcare systems globally.

Italy is no exception. With increasing healthcare investments and a strong life science ecosystem, the country offers growing opportunities for Swedish companies. The webinar will provide an overview of the Italian healthcare and life science landscape, highlight key business opportunities, and share practical insights to support your market entry.

With a population of over 59 million and a healthcare system under active transformation, Italy represents one of Europe’s most significant healthcare markets. Demographic shifts, regional healthcare structures, and increasing pressure on efficiency and quality of care are driving demand for innovative solutions. For Swedish companies, this creates opportunities to contribute with expertise and technologies within medtech, digital health, and life sciences, as well as to explore partnerships and long-term collaboration in a dynamic and evolving market.

PRELIMINARY AGENDA:   

14:30 – Team Sweden: Welcome & Opening Remarks

Swecare, Embassy of Sweden in Rome, Business Sweden

14:45 – Overview of the Italian Healthcare & Life Science Landscape 

Structure of the Italian Healthcare system

Current trends, priorities and investment areas

Market opportunities for Swedish companies

15:05 – Doing Business in Italy: Cultural & Operational Insights

Business culture and relationship building 

Key success factors and common challenges

Tips for smooth market entry 

15.20 – Q&A

15:35 – 15:45 Next steps and closure